6 Things Needed For a Successful Marketing Campaign

I hear a lot of people say they are going to, or need to put together a marketing campaign. When the campaign is actually executed, most of the time, the audience doesn’t even know you’re doing anything. Wonder why your campaign didn’t produce the results you were looking for? Probably because of poor planning, or not knowing what elements are needed to execute a successful campaign. No need to be embarrassed, we’ve all done it. The excitement of giving your art to the world made you forget to be more…

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5 Simple Tips on How to Build/Better Your Brand

In 2018, I’m noticing that more artists, DJs, producers, designers, etc. now understand that their business is their brand, and they want to build, and nurture that brand, and that’s awesome. It’s comforting to know that we are learning and more serious about our businesses than ever before. After working with various brands over the last 7 years, I’ve realized that sometimes in order to build your brand; it takes just a few simple steps. Below are some easy tasks that will build, and better your brand. Your brand name…

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Music 101 Blog: 5 Ways Artists Go Wrong When Reaching Out to Bloggers

I see so many ways artists ruin what could potentially have been a great relationship with a blogger all the time; especially considering I’m one myself. I’ve gotten approached so many wrong ways it’s sickening. All of this free game out here, and some artists still don’t have any manners. I suggest you all go through my Music 101 Blogs and read up on the best approaches when reaching out to blogs, but in the meantime, also read this on what many of you are doing wrong. Stop tweeting links…

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Music 101: How To Register Your Music With BDS

OK yeah I know…we’ve officially gone digital, but BDS registration is still very much relevant when pursuing putting your music on the radio. Also, radio doesn’t necessarily mean FM radio; there are tons of online and satellite stations that are BDS registered and you can get paid from those plays. So here we go, for those who get confused, here’s how to register your music with BDS. Hit the jump.

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Blog: Artists Know Your Worth: When to Start Charging for Shows & Features

I’ve been in the game for over 7 years now, and during my tenure I’ve come across several artists that aren’t making money that they more than deserve, or artists that are charging ridiculous prices when they’re no where near worthy of doing so. So lemme break down the actualities of when its appropriate to start charging for features and shows, or anything that involves your time. First of all, please know that you’re absolutely not worthy of charging for anything if there’s not a demand for you. As an…

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