Whether you have only just started your business or you’ve been running it for a long time now, marketing is always going to be a priority. It has to be; without marketing, your wonderful products and exceptional services aren’t going to get the recognition they deserve if you want to make your business a success.
You have probably already explored the usual advertising and marketing methods, such as social media and local news outlets; you might even have sent out mailshots, and perhaps they haven’t worked as well as you might have liked. The good news is, the world of marketing is constantly changing, always evolving, and just because one idea didn’t work, that doesn’t mean one of the new concepts (or more than one) won’t be exactly what your business needs. Read on to find out what some of these new marketing tactics are.
Advertise On Online Radio
There are some great online radio programs and apps that anyone can download for free and enjoy. Often they will be offered a choice; they can either pay a subscription fee and block the ads, or they can have the music they want for free but have ads playing at regular intervals. Interestingly, most people choose to pay nothing and listen to the ads. Therefore, it makes sense that you advertise in this space; more people will hear what you have to say.
Although this might sound daunting, and you won’t want to blow your budget on this idea, don’t worry; there is plenty of advice you can get about this kind of advertising, including Pandora ads which don’t cost as much as many others will. Your budget should be able to stretch.
Post Top-Quality Video Content
Videos are becoming one of the very best forms of advertising you can employ. They are ideal since they offer people a real insight into what you do and who you are, they are perfectly shareable through email or social media (they can even go viral if you work hard enough at them), and they can put your message across much more succinctly that a blog can do.
The key to making good videos is the quality. If the video is of poor quality, if the sound isn’t right, if it’s just difficult to watch, people won’t enjoy it no matter what the content is. If the quality is good, more people will see what you have to say, and they will be more likely to share it too. This is why every business should have its own YouTube channel, just as it should have a Facebook, Twitter, or Instagram page.
Understand Your Target Demographic
When you put together your marketing budget, you’re always going to want it to go as far as possible. The more you can get for your budget, the more potential return you have, and that’s important.
One of the best ways you can make your marketing budget, no matter how big or small it might be, go further is to be able to focus on your target demographic. If you do this, you won’t be wasting money advertising to people who will never buy your product, even if they enjoy your marketing.
To do this, you need to spend time conducting in-depth market research. In this way, you will understand who your true target market is. When you know this, you can create marketing that appeals to them, and, if it does the job it is meant to do, that will bring you more sales.