A native of Southwest Detroit, Helluva has produced the city’s breakout stars, including Tee Grizzley, 42 Dugg, Sada Baby, and Peezy. Five years ago, he supplied a relatively unknown Grizzley with “First Day Out.” Complete with a Meek Mill-assisted remix, the song marched to quadruple platinum and brought attention back to The D. The producer and rapper doubled up on that chemistry for 2017’s “From The D To The A,” a twice platinum collaboration with Lil Yachty. As Detroit occupied the spotlight, respected stars from other cities sought out Helluva beats. Jeezy and E-40, reached out, as did Megan Thee Stallion, who collaborated with Helluva for two songs from her 2020 gold-certified Suga album, including the platinum lead single “B.I.T.C.H.” Helluva’s impressive catalog now includes over one billion streams and counting.
Now, the producer responsible for soundtracking Detroit’s rap renaissance is stepping out with a new single, “No Membership.” The trunk-rattling song features two of the Motor City’s brightest voices, GMO Stax and Veeze. Over a Helluva beat built out of hard drums, captivating keys, and bright synth accents, the two rappers rap their realities—surviving the perils of life in the street. Veeze raps about how he sees Stax as a twin as the two artists trade bars on how they belong to a street society that does not offer membership cards.