Post: Girl Boss: Getting Your First Business Off the Ground 

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Have you decided to set up your own business? This could be the best move you’ve ever made. Sure, being an employee comes with its own perks. You get an agreed salary that you can count on coming in each month. You are paid on a set day, which helps you to organize your bills. You get paid time off, such as annual live, sick leave, parental leave, compassionate leave and more. But at the end of the day, you only gain so much control over your own career and its advancement. You also don’t gain the amount of money you’ve actually earned for the company – you’re always being paid less than you’re generating for the business owner’s profit margins. By taking life by the reins and setting up your own company, you gain a lot more control over your professional life and experience various other benefits. Here are some tips that can help you to get your business off the ground!

Remember Why You Are Doing This

Setting up a business can be extremely tiring and draining. It’s hard work. So, make sure to regularly remind yourself why you are doing this. Common reasons include:

  • Making your own fortune rather than your boss’
  • Working in a field or industry you enjoy
  • Being able to earn enough to retire early
  • Selling a product or service that genuinely benefits people

Settling on a Product

Having an idea for a product and actually bringing that product to life are two completely different things. You’re going to go through a long product development process before you have something to actually sell to your target audience. So, make sure to put plenty of thought, time and market research into these early stages. You need to make sure that there is demand for your product and that you’re offering something different to competitors who are already out there. You also need to undertake product testing to ensure that everything’s safe and of a high quality before heading into sales.

Branding and Marketing

To create a name for yourself, for people to recognise your products apart from other company’s, to develop a good brand image and to encourage customer loyalty, you need to come up with a good brand. This will help you to make more sales in the long run. Of course, branding is complex. Then, marketing entails a whole host of tasks that can be impossible for a single person to run and manage. This is where outsourcing comes into play. Consider using a branding agency and a marketing agency to come up with a brand and to promote it on all the right platforms. They can take care of anything from colour schemes to SEO, PPC, email campaigns and more.

Sales Platforms and Order Fulfilment

You’re going to need a website to sell your products from and an order fulfilment process for when you do make sales. This will ensure that customers can buy from you and that their products arrive in good condition and good time once they have completed their order. Use freelancers or agencies to achieve both these tasks.

As you can see, there are some key steps towards getting up and running when it comes to business operations. Hopefully, some of the introductions above should give you some areas of focus!

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