Post: Finding Your Audience Online: How To Market Your Blog Effectively 

When you channel considerable time and energy into designing and creating a beautiful blog, you no doubt want to reap the rewards of a large following so that all of your hard work can pay off. However, it’s far more tricky than you might first imagine to start building your blogs following, as you need to follow a variety of different steps to make sure you can attract a good audience online! Fortunately, this guide contains a whole host of different tips and tricks that you can make the most of to start growing your following in no time at all, so if you’re interested in learning more about how you can find your audience online, then keep on reading.

Image Source – Pexels 

Don’t Forget About Search Engine Optimisation

One of the first steps that you must consider taking if you want to stand any chance of achieving success with your blog is to utilise search engine optimisation. Search engine optimisation (or SEO for short) is something that was created by search engines to help them cut through the many hundreds of millions of different websites and platforms so that they can send their users in the direction of those which are most worthwhile. If someone is using a search engine and they keep repeatedly being served with the lowest quality websites in their results pages that don’t match their needs and seem to maintain the poorest standards in terms of aesthetics and functionality, then it’s highly unlikely that they are going to consider using that same search engine again in the future. So, nowadays you need to jump through several hoops by getting involved with the use of long and short tail keywords, utilising back links and even accepting or submitting sponsored content in unison with other blogs or websites to help further boost your authenticity and appear in more search engine results pages. Don’t worry if you aren’t particularly skilled in the world of search engines, as you can easily find a Google ads agency or similar SEO provider that will exceed your expectations and help you grow your blog and it’s following like never before. The more time and energy that you can channel into search engine optimisation the better, as you cannot risk skipping over such an important step if you want your platform to attract a wide audience day after day. 

Market Yourself On Social Media 

Another great idea that you can pursue to start building a large following for your blog is to market yourself on social media. The most popular social media platforms can attract several billions of users that log in each and every day, sometimes browsing for as long as 10-12 hours searching for new content and profiles that can keep them busy and offer the information, products or services that spark their interest. You could easily cash in on this opportunity and use social media platforms to start spreading the word far and wide about your blog, as you can create your own commercial profile or page that you can then use to form connections and build a strong network of readers or customers who will be more than happy to visit your blog again and again! One of the biggest influencing features of your social media campaigns that can limit or promote success is your aesthetic. Choosing a low quality aesthetic of mismatched colours, pixelated graphics and a total lack of organisation will give off the total wrong vibe, as this will encourage your audience to doubt your authenticity or believe that you put just as little effort into your blog as you did with your social media ads. Instead, it’s far more effective to create a stylish and eye-catching aesthetic that can grab a user’s attention and help them to understand what you and your blog are all about. Stick with one or two colours so it doesn’t become too overwhelming, and make sure you use one key font throughout your campaigns to maintain a branded vibe that your audiences can recognise. Always be high energy and try to attract new audience members in the most fun and positive manner. 

Learning how to find your audience online has never been such a simple task when you can take the time to utilise some of the brilliant tips and ideas described above. Marketing your blog effectively can help your platform in so many different ways, so there’s no time like the present to start implementing some of the excellent recommendations in this guide. 

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