You’ve probably recently seen these guys all over TikTok, but the Memphis Jookin Dance Crew has been a thing for years. In the last year, the dance has taken the world by storm, garnering millions of views and fans, and now Nike has taken notice as well. For their latest ad campaign, celebrating the 40th anniversary of the Air Force 1s, the shoe giants called on the dancers to be featured. Considering Nike is widely popular amongst the black and hip hop culture, this was definitely a smart marketing move.
Kudos to Nike for this ad.