Atmospheric Synth-Pop fills fans with energy on new anthemic song of the summer ‘On My Way’
BOSTON, MA – The song of the summer is already here. “On My Way” is the latest hit single from internationally recognized artist Alex Costova, and its upbeat energy and powerful vibes are already creating a strong buzz among industry insiders with whispers that it will be the standout track for the summer. Featuring two up-and-coming female artists Jamara and J!NX! the single is a synth-pop track that melds elements of Soul and EDM in ways that are equal parts subtle and substantial. Alex Costova has truly created a marvel of entertainment with this ambient electronic groove of sound, and the soaring vocals of Jamara and J!NX! take the song to a whole new level. The masterful polishing strokes from engineer Shane Violette puts the perfect touch on this incredible collaboration of highly talented artists at the top of their game.
Based out of Boston, Massachusetts, Alex Costova is a rising alternative pop recording artist who has steadily been making a name for himself over the past few years as one of the go-to hit-makers in the industry. His atmospheric sound creates a relaxing environment that is layered with catchy, soul-driven lyrics over progressive electronic melodies. Those in the industry who know about him are clamoring to work with him, and producers like Shane Violette are sending the cream of the crop of their young artists to collaborate with him. As Alex Costova’s music has progressed and matured, he has partnered with talented engineers and other artists, who he said have shaped his music and allowed him to reach his full potential as an artist.
“People like Shane Violette have taught me so much,” Costova said. “My music career has really started to take off over the past year, and I’ve come a long way with collaborating with a lot of great artists. To work with other creative minds like this makes me ecstatic. It helps me to grow as an artist. Watching how Jamara and J!NX! introduce different ways to sing on a song or create something new that I never would have thought of just makes everything better. I look at my sound as being my own and not really comparing to anyone else out there, but it is influenced by other great artists – such as Adam Young of Owl City, or Tom Delonge of Angels & Airwaves, or EDM Recording Artist Gryffin, and especially those I collaborate with. Ultimately, I hope I’m making music that hits the hearts of anyone who listens to it in ways that grab them and take them in and make a difference in their lives. That’s the biggest reason I make music.”
Costova said he knows “On My Way” can be one of those songs that really makes a difference in a person’s life. Not only is it upbeat and filled with the kind of energy one might associate with the summer, but it’s also anthemic and inspirational in its drive to motivate people to embrace their gifts, talents and abilities to achieve their dreams.
“It’s so powerful because of what’s going on in the world right now,” he said. “A lot of people feel set back because of COVID and wars in the world and different issues that we’re all facing. With this song we’re sending the message to keep on fighting for what you want in your lives. We’re on our way. No matter what, don’t give up on yourself. Don’t give up on your dreams. Keep moving forward. It’s the beginning of a journey, and we’re all walking and singing toward the great things that come through that journey.”
Costova said he’s hard at work on even more music that he plans to release later this year, including the next single “Mine,” which he said should drop toward the end of the summer.
To listen to his music, or to follow him on social media, please visit the following links: