Your business is going to need social media in order to survive. There are no two ways about it. If your business doesn’t have social media then not only are you missing out on a fantastic marketing platform, but you’re also missing out on so much more. Companies that think not having social media gives them an advantage because they are not jumping on the popular bandwagon could not be more wrong. In this article, we’re going to be taking a look at some of the reasons your business needs social media in order to survive, so keep reading to find out more.
All The Main Platforms
Your business needs to have a page on all of the main social media platforms. The reason for this is because they are the main platforms for a reason. They are popular social media sites that people enjoy using and that other companies are already using for their business needs. If you don’t have a page already then you are seriously behind, but it’s okay because you can catch up as long as you get started on creating the profiles today.
If you think about it, you have probably seen some fantastic examples of marketing on social media without even knowing that’s what was going on. For example, in the UK, the supermarket Aldi has a very popular Twitter page that is always making jokes about serious situations they find themselves in. It’s a fantastic marketing tactic, and one that works wonders.
Make Use Of All The Tools
Another reason that you need social media for your business is because of all the tools that you can use. For example, Facebook and Instagram both have a Live tool that you can use for free. This means that you can start a live video, talk to the people who follow you and whoever else joins your video, users can leave comments that you can reply to in real time, making your life much easier if you want to host a Q&A for example. The tools available on social media make your life so much simpler, ensuring that you have an easier time marketing directly to people who are interested. Research from BrandTotal will provide you with more information on the importance of social media if you don’t believe us!
Interact With People
The final reason that your business needs social media is because it makes it easier to engage and interact with people. We kind of mentioned this a little above talking about the live tool, but it’s so much more than that too. For example, you can have polls, put up other interactive posts, use media and so on.
We hope that you have found this article helpful, and now see some of the reasons that your business needs social media in order to survive. It’s true to say that social media is where the majority of people are at the moment, which means that it is where you need to be. If this changes at all in the next few years, then you need to change with it, but for now, social media is where it’s at.
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